_Nigerian newspapers today
_ Many business owners believe they need a major announcement or big event to secure some media coverage. Not so.
Nollywood gossip
In many cases your local daily or weekly newspaper or business journal has space to run your item provided it is "newsworthy".
Often a number of small announcements work just as well as one big story to build the company brand and add credibility.
Here are 10 ways to get into the newspaper quickly and generate publicity for your business:
1. Announce a new hire. Many local papers and business journals provide ample space for this. In addition to highlighting a new staff member it demonstrates that your company is growing and moving forward.
2. Host a special event or seminar. Many papers have calendar sections specifically for this purpose.
3. Announce a company award. Newspapers will print your industry or "Best of" recognition.
4. Announce a new contract or new deals with a group of customers. Editors are most interested in learning about a successful local company. If it peaks their interest it could even turn into a full-blown feature article.
5. Publicize staff appointments to charity boards and non-profit organizations. This not only builds your brand but also demonstrates corporate good will by giving back to the community.
6. Document and photograph any donations to charity for publicity purposes. When your firm donates a sizeable amount of funds to a non-profit it has news value both for your customers and internally for your staff. In many cases you can create a large poster check and generate a check presentation photo opportunity with the charity executives. The photo and a write-up can be sent to local newspapers and should be printed in your company newsletter and blog. The charity may even wish to print the photo in their own newsletter giving the event additional value and brand awareness.
7. Announce an expansion to a new location or enlargement of your current offices. The local press is again interested in writing about growing local companies. The business journals are also very attuned to items involving real estate news. Should your company move into new offices or make a significant enlargement to a current space it has news value.
8. Publicize any Green initiatives your firm may be undertaking. Newspapers and even TV stations are very interested in Green related stories, as long as they are legitimate undertakings to help the environment. Many organizations now even recognize local businesses with Green Awards.
9. Write a letter to the editor or a complete commentary. Publications have space for this, just make sure to keep it professional. You can discuss how an issue will impact the business community and other similar topics.
10. Highlight an employee that does something out of the ordinary. In many markets you can generate coverage for a staff person who completes a marathon or provides unique services to the community as a volunteer.
Nollywood gossip
Nollywood gossip
In many cases your local daily or weekly newspaper or business journal has space to run your item provided it is "newsworthy".
Often a number of small announcements work just as well as one big story to build the company brand and add credibility.
Here are 10 ways to get into the newspaper quickly and generate publicity for your business:
1. Announce a new hire. Many local papers and business journals provide ample space for this. In addition to highlighting a new staff member it demonstrates that your company is growing and moving forward.
2. Host a special event or seminar. Many papers have calendar sections specifically for this purpose.
3. Announce a company award. Newspapers will print your industry or "Best of" recognition.
4. Announce a new contract or new deals with a group of customers. Editors are most interested in learning about a successful local company. If it peaks their interest it could even turn into a full-blown feature article.
5. Publicize staff appointments to charity boards and non-profit organizations. This not only builds your brand but also demonstrates corporate good will by giving back to the community.
6. Document and photograph any donations to charity for publicity purposes. When your firm donates a sizeable amount of funds to a non-profit it has news value both for your customers and internally for your staff. In many cases you can create a large poster check and generate a check presentation photo opportunity with the charity executives. The photo and a write-up can be sent to local newspapers and should be printed in your company newsletter and blog. The charity may even wish to print the photo in their own newsletter giving the event additional value and brand awareness.
7. Announce an expansion to a new location or enlargement of your current offices. The local press is again interested in writing about growing local companies. The business journals are also very attuned to items involving real estate news. Should your company move into new offices or make a significant enlargement to a current space it has news value.
8. Publicize any Green initiatives your firm may be undertaking. Newspapers and even TV stations are very interested in Green related stories, as long as they are legitimate undertakings to help the environment. Many organizations now even recognize local businesses with Green Awards.
9. Write a letter to the editor or a complete commentary. Publications have space for this, just make sure to keep it professional. You can discuss how an issue will impact the business community and other similar topics.
10. Highlight an employee that does something out of the ordinary. In many markets you can generate coverage for a staff person who completes a marathon or provides unique services to the community as a volunteer.
Nollywood gossip
